Our Team
Adding Value Through Equity
Our Investors
Robert Royer
General Partner
Robert Royer founded and exited Building Brands Marketing, a successful marketing agency established in 2018, that was grown to 25+ employees. For two decades, Royer has worked in leadership positions for companies across South Texas, having built hundreds of business strategies for small to large businesses.
Royer was named 2024 Young Alumnus of the Year by the University of Houston-Victoria (currently known as Texas A&M University–Victoria).
Royer has successfully executed three exits via asset purchase agreements as a seller and has participated in or advised on a number of these APAs as a buyer.
Royer was named 2024 Young Alumnus of the Year by the University of Houston-Victoria. Royer is the President of the Victoria Rotary Club. He also serves on the Board of Directors for the Victoria College Foundation, the Victoria Chamber of Commerce and the Dean’s Advisory Board for the University of Houston-Victoria College of Business.
Fe Vela Royer
General Partner
Fe Vela Royer provides the creative and personal input that is necessary for small business scaling. An expert in brand strategy, anything art, and her regional networking connections, Vela Royer provides a creative perspective that is necessary to consider capabilities “beyond the numbers”.
She was previously a Radio Host on the popular 104.9 radio station in Victoria and has worked in marketing leadership roles in air transport, restaurants, government entities, and more.
Vela Royer’s specialization lies in branding, social media marketing, customer service, and creative conceptualization. She is an ADDY award-winning creator for some of her work and this background provides a perfect complement to the other more analytical skillsets within the firm.
Vela Royer serves on the Board of Directors for the Victoria Bach Festival, is an active member of the Satori MMA Gym, and actively fosters a number of other community connections throughout South Texas. Being born and raised in Victoria, Vela Royer has established a reputation as a “community connector”.
Our Approach
At our heart, we are an entrepreneurial investment company. Our strong investment returns are achieved by enhancing business operations and driving accelerated growth. We are not the standard private equity firm that may capitalize on asset management fees or squeeze profits out of acquisitions. We focus on practical, hands-on strategies to unlock a business’s true potential.
By partnering closely with founders and management teams, we implement operational improvements and growth initiatives that create sustainable value and long-term success. Our approach is rooted in entrepreneurship, innovation, and a deep commitment to the businesses we invest in, ensuring that our growth is aligned with the success of our partners.
